Different challenges require different levels of support.
Premier Success Coaching offers flexible coaching options ranging from focused individual sessions to structured performance and transformation programmes. Each engagement is designed around the depth of support required, the outcomes being pursued and, where appropriate, PSC's proprietary coaching and performance frameworks.
Not every coaching engagement requires a long-term programme. Some clients need clarity around a specific issue, while others benefit from diagnosis, ongoing coaching, implementation support and structured progress reviews.
PSC therefore offers different levels of engagement rather than a one-size-fits-all coaching package.

For a specific issue, decision, challenge or development priority. Coaching conversations are facilitated using the RISE™ Coaching Framework.

For clients who want structured coaching over several months to address priorities, strengthen performance and translate insights into action.

For deeper business or leadership development requiring diagnosis, sustained coaching, real-world application, accountability and progress review.

For organisations requiring customised coaching, leadership development, team interventions or integration with ETI's experiential business simulation programmes.
Use this summary to identify the level of support that most closely matches your current needs. More detailed information on each option is provided below.
*Business Clarity Coaching may be approximately 75 minutes.
One challenge. One focused conversation. Greater clarity on what comes next.
Not every challenge requires a long-term coaching programme. Focused Coaching is designed for individuals who want to explore a specific issue, decision, opportunity or priority through a structured one-to-one coaching conversation.
Using the RISE™ Coaching Framework, the session creates space to reflect on the situation, investigate different perspectives, identify possible approaches and determine meaningful next steps.
Focused Coaching can also provide a practical first experience of PSC's coaching approach before deciding whether a longer engagement would be valuable.
PSC coaching investment is based primarily on the scope, duration and depth of support required rather than the client's corporate seniority.
What Is Included
Private one-to-one coaching session
Initial clarification of the coaching objective
RISE™ Coaching Framework
Exploration of perspectives, options and possibilities
Client-developed priorities and next steps
Best Suited For
Focused Coaching may be appropriate when you:
Have one particular challenge you want to work through
Are facing an important decision
Need greater clarity before taking action
Want to examine a sales, business, leadership or personal issue
Prefer to experience coaching before considering a longer programme
Structured coaching for clients who know what they want to work on and want sustained support to move from intention to action.
Some goals cannot be meaningfully addressed in a single conversation.
Performance Coaching provides a structured three-month engagement for clients who have identified their development priorities and want continued coaching, application and accountability. The programme uses the RISE™ Coaching Framework throughout the engagement, with time between sessions for clients to apply decisions, test new approaches and learn from real-world experience.
Programme Structure
Duration: 3 months
Coaching Sessions: 6 × 60 minutes
Typical Frequency: Approximately two sessions per month
Investment: From S$1,500
What Is Included
Initial goal and priority alignment
6 private coaching sessions
RISE™ Coaching Framework
Client-developed actions and next steps
Real-world application between sessions
Reflection on progress, challenges and learning
Ongoing coaching accountability
End-of-programme progress review
Suitable Coaching Applications
Performance Coaching can be applied to:
Personal & Life Coaching
For sustained personal development, confidence, transitions or other meaningful priorities.
Sales Performance Coaching
For improving sales thinking, behaviours, execution, confidence and commercial effectiveness.
Business Performance Coaching
For business owners and leaders working on clearly identified business priorities.
Executive & Leadership Coaching
For managers and leaders seeking sustained development in areas such as leadership, communication, decision-making and stakeholder effectiveness.
When to Choose Performance Coaching
This programme may be appropriate when:
“I already have a reasonable understanding of what I need to work on, but I want structured coaching to help me make progress.”
Investment: From S$1,500
When the visible challenge may not be the real challenge, begin by understanding what deserves attention.
Business and leadership challenges are not always isolated. Falling sales may be connected to positioning, pricing, capability or management.
Execution problems may stem from unclear priorities, accountability or decision-making. A leadership challenge may be influenced by wider organisational conditions. Performance+ combines structured diagnosis with coaching so that the engagement can focus on the areas that matter most.
Where appropriate, the programme begins with the ASCEND™ Strategic Diagnostic System, followed by a diagnostic debrief and a structured RISE™ coaching journey.
Programme Structure
Duration: 3 months
Coaching Sessions: 6 × 60 minutes
Diagnostic: ASCEND™ where applicable
Typical Frequency: Approximately two coaching sessions per month
Investment: From S$1,800
What Is Included
Initial engagement and objective alignment
ASCEND™ Strategic Diagnostic where appropriate
Diagnostic analysis and debrief
Identification of priority areas for exploration
6 private RISE™ coaching sessions
Client-developed action priorities
Real-world application between coaching sessions
Reflection and accountability
End-of-programme progress review
Performance Coaching begins when the coaching priorities are already relatively clear.
Performance+ Coaching adds a diagnostic stage when the underlying issues, priorities or interdependencies require greater clarity before sustained coaching begins.
Best Suited For
Performance+ is particularly relevant for:
SME owners;
Business leaders;
Executives;
Functional heads;
Leaders facing several interconnected challenges;
Clients who recognise symptoms but are uncertain about their underlying causes.
When to Choose Performance+ Coaching
This programme may be appropriate when:
“Several things are happening at the same time, and I am not completely sure where I should focus first.”
Important Note:
ASCEND™ is not required for every coaching engagement. It is incorporated only where a broader diagnostic perspective would add value to the coaching process.
Investment: From S$1,800
For deeper change that requires more than insight — diagnosis, reflection, application and sustained accountability.
Meaningful change often requires time.
Transformation Coaching is PSC's most comprehensive individual coaching engagement, designed for business owners, executives and leaders seeking sustained improvement across a significant business, leadership or performance priority.
The programme follows the DRET™ Transformation Methodology:
Diagnose → Reflect → Experience → Thrive
Rather than treating coaching as a series of isolated conversations, the programme connects diagnosis, coaching, real-world application and structured progress review across six months.
Programme Structure
Duration: 6 months
Coaching Sessions: 10 × 60 minutes
Investment: From S$2,800
Coaching is normally more frequent during the earlier stages of the engagement and becomes progressively spaced as the client moves further into implementation and application.
The DRET™ Journey
Diagnose - ASCEND™
Where appropriate, the engagement begins by developing a clearer understanding of the current situation, underlying challenges and areas requiring attention.
Reflect - RISE™
Coaching conversations help the client examine assumptions, perspectives, behaviours, priorities and possible approaches.
Experience - Real-World Application
Insights are translated into action within the client's actual business, leadership or professional environment.
The client has time to experiment, observe outcomes and bring learning back into subsequent coaching conversations.
Thrive - THRIVE™
Progress is reviewed, productive behaviours and actions are reinforced, emerging results are examined and the next stage of development is established.
What Is Included
Initial engagement alignment
ASCEND™ Strategic Diagnostic where appropriate
Diagnostic debrief
10 private RISE™ coaching sessions
Client-developed priorities and actions
Real-world experimentation and application
Structured accountability throughout the engagement
THRIVE™ progress review
Review of learning and emerging outcomes
Next-stage priorities
Best Suited For
Transformation Coaching may be appropriate for:
SME owners undertaking significant business improvement
Leaders moving into broader responsibilities
Executives seeking sustained behavioural or leadership change
Clients facing interconnected performance challenges
Situations where implementation and follow-through are as important as initial insight
When to Choose Performance+ Coaching
This programme may be appropriate when:
“I am not looking only for clarity. I want to make meaningful changes, apply them and sustain the progress over time.”
Investment: From S$2,800
Customised coaching engagements designed around organisational priorities, leadership development and workplace performance.
Corporate coaching requirements vary significantly according to the organisation, number of participants, leadership level, business priorities and desired outcomes.
PSC therefore does not apply a fixed one-size-fits-all package to organisational engagements.
The coaching scope is developed following an initial discussion with the organisation and may combine individual coaching, team coaching, diagnostic work and structured follow-through.
Possible Areas of Engagement
Corporate and team coaching may support:
Executive and leadership effectiveness
Management capability
Team alignment
Strategy execution
Decision-making
Stakeholder management
Sales leadership and performance
Manager-as-coach capability
Cross-functional collaboration
Post-training application
Organisational change and transition
An Engagement May Include:
Sponsor or HR alignment
Coaching objective definition
Participant alignment
Individual executive coaching
Leadership coaching
Team coaching
ASCEND™ diagnostic components where appropriate
Workplace application
Agreed progress checkpoints
30-, 60- or 90-day follow-through where appropriate
Sponsor-level outcome discussion or summary
Investment
Engagements from S$2,500
Final investment depends on factors including:
Number of participants;
Individual versus team coaching;
Programme duration;
Diagnostic requirements;
Sponsor involvement;
Reporting requirements;
Level of follow-through required.
When coaching needs to be complemented by experiential capability development, PSC can be integrated with Executive Thinking Institute programmes.
Some organisational challenges cannot be addressed through coaching alone.
Where leaders would benefit from experiencing business decisions, trade-offs and consequences in a structured learning environment, PSC coaching may be integrated with ETBSS™ — the Executive Thinking Business Simulation System, delivered by Executive Thinking Institute.
This creates a connected development pathway combining:
diagnosis → coaching → experiential application → workplace follow-through
A Typical Integrated Pathway May Include
ASCEND™
Identify strategic, organisational or leadership priorities.
↓
RISE™
Coach participants around thinking, behaviours, priorities and decisions.
↓
ETBSS™*
Provide experiential business simulation where participants make decisions and experience the consequences of those decisions.
↓
THRIVE™
Support workplace application, accountability and continued development.
Important Distinction
*ETBSS™ is an Executive Thinking Institute programme and is not automatically included within PSC coaching packages.
It is incorporated only when experiential learning is appropriate to the client's development objectives.
Investment
Customised Corporate Proposal:
The final structure and investment depend on programme design, participant numbers, ETBSS™ requirements and the level of PSC coaching and follow-through required.
PSC's frameworks support different stages of development. They are applied according to the needs of the engagement rather than added simply to make a programme more complex.
PSC Methodology & Frameworks:
DRET™ — The Transformation Methodology
Diagnose → Reflect → Experience → Thrive
DRET™ connects PSC's diagnostic, coaching, application and accountability approaches into one integrated transformation journey.
DRET™ is not a separate product or additional charge. It represents the overall methodology used where a client requires deeper and sustained development.
ASCEND™ — Diagnosis
ASCEND™ provides a structured diagnostic perspective when the challenge extends beyond one clearly defined coaching issue. It helps surface areas requiring deeper attention so that subsequent coaching can be more focused and relevant.
ASCEND™ is therefore included where appropriate rather than being mandatory for every client.
RISE™ — Coaching
Reflect → Investigate → Strategise → Execute
RISE™ provides the foundation for PSC coaching conversations. It helps clients explore their thinking, investigate different perspectives, consider possible strategies and translate insight into meaningful action. RISE™ is incorporated across PSC coaching programmes.
ETBSS™ — Experiential Business Learning
ETBSS™ is delivered separately by Executive Thinking Institute.
Where appropriate, it can form the experiential component within an integrated ETI + PSC organisational development pathway.
THRIVE™ — Accountability & Progress
THRIVE™ supports sustained development by helping clients:
Monitor agreed actions;
Reinforce productive behaviours;
Assess emerging results;
Validate progress;
Identify what requires further attention;
establish the next stage of improvement.
It is most relevant to deeper or longer-term engagements.
You do not need to understand every PSC framework before choosing how to begin. Start with the nature of the challenge and the depth of support you believe you need.
If You Are Thinking...
Consider
“I have one particular issue or decision I want to work through.”
Focused Coaching
“I know what I want to improve and would benefit from continued coaching and accountability.”
Performance Coaching
“Several issues seem connected and I am not sure what I should focus on first.”
Performance+ Coaching
“I want to make deeper changes and need time to implement, learn and sustain them.”
Transformation Coaching
“Our organisation wants to develop several leaders or improve team effectiveness.”
Corporate & Team Coaching
“We also want experiential business capability development.”
Integrated ETI + PSC Transformation
If you remain unsure which option is most appropriate, begin with a discovery conversation. PSC can help determine whether focused coaching, sustained coaching, diagnostic support or a broader organisational engagement is the most appropriate starting point.
Coaching sessions are deliberately spaced so that insights can be tested, actions implemented and real-world learning brought back into subsequent conversations.
Focused Coaching - 1 Session
Designed for a clearly defined issue, decision or priority.
3-Month Programmes - 6 Coaching Sessions
Sessions are normally scheduled approximately twice monthly.
This rhythm provides continuity while leaving sufficient time between sessions for:
Reflection;
Implementation;
Observation;
Experimentation;
Learning from actual outcomes.
6-Month Transformation Programme - 10 Coaching Sessions
Sessions are typically more frequent during the earlier stages when priorities and actions are being established.
As the engagement progresses, sessions may be spaced further apart to allow greater time for implementation, observation and independent application.
Session Duration
Most individual coaching sessions are approximately 60 minutes.
Business Clarity Coaching is approximately 75 minutes.
Corporate and team coaching sessions may be longer depending on programme design.
Diagnostic & Review Sessions
Diagnostic debriefs, sponsor discussions and formal progress reviews may be conducted separately and are not necessarily counted as coaching sessions.
Straightforward coaching can be booked directly, while deeper or organisational engagements begin with a conversation to ensure the programme is appropriate.
Focused Coaching
Discover → Confirm → Begin
Focused Life, Sales, Business and Executive Coaching sessions can be booked individually.
Performance Coaching
Clients may begin directly or arrange an introductory conversation where appropriate.
Performance+ Coaching
Because diagnostic work may be involved:
Discovery Conversation → Confirm Fit → Programme Agreement → Payment → Commencement
Transformation Coaching
A discovery conversation is recommended before committing to the six-month engagement.
Discovery Conversation → Confirm Objectives & Scope → Programme Agreement → Payment → Commencement
Corporate & Team Coaching
Organisational engagements follow a consultative process:
Initial Consultation → Scope Discussion → Proposal → Agreement → Invoice → Programme Commencement
The programmes differ mainly in the depth, duration and level of support provided.
Focused Coaching is designed for one specific issue, decision or priority and consists of a single coaching session.
Performance Coaching provides structured coaching over approximately three months for clients who already have a reasonably clear idea of what they want to work on.
Performance+ Coaching also runs for approximately three months, but adds diagnostic work where the underlying issues or priorities are not yet fully clear. ASCEND™ may be included where appropriate before the coaching journey continues through RISE™.
Transformation Coaching is a deeper six-month engagement for clients seeking more sustained change. It combines diagnosis where appropriate, RISE™ coaching, real-world application and THRIVE™ progress review within the broader DRET™ methodology.
The aim is to match the level of support to the client’s actual needs rather than place every client into the same coaching structure.
For a detailed comparison of programme structure, inclusions and investment, view our Coaching Programmes & Investment page.
The most suitable programme depends on how clear the challenge is and how much support you need.
Focused Coaching may be suitable if you have one specific issue, decision or priority you want to work through.
Performance Coaching may be appropriate if you already know what you want to improve and would benefit from structured coaching, application and accountability over several months.
Performance+ Coaching may be more suitable when several issues appear connected or you are not yet clear about the underlying priorities. ASCEND™ diagnostic work may be included where appropriate.
Transformation Coaching may be appropriate when you are seeking deeper and more sustained change that requires diagnosis, coaching, real-world application and structured progress review.
If you are unsure, you can request a Discovery Conversation so PSC can better understand your objectives and help you identify the most appropriate starting point.
Yes. Focused Coaching is designed specifically for clients who want to address one issue or experience PSC's coaching approach before considering a longer engagement.
The investment reflects the nature, scope and specialist context of the coaching service rather than the client’s corporate seniority. Different Focused Coaching services may therefore have different starting investments depending on the type of support required.
For current programme options and starting investments, view our Coaching Programmes & Investment page.
No. PSC does not price coaching simply according to whether a client is a Manager, Director, CEO or other senior executive.
Coaching investment is based primarily on the scope, duration and depth of support required. A single Focused Coaching session is therefore priced differently from a longer engagement that may include diagnostic work, sustained coaching, real-world application, accountability or sponsor involvement.
This approach ensures that clients pay for the level of support and programme structure they require, rather than for their corporate title.
Meaningful change usually requires more than a single conversation.
Three- and six-month programmes provide enough time for clients to reflect, apply new thinking in real situations, observe what happens, learn from the results and continue refining their actions.
A three-month programme is suitable when the coaching priorities are relatively clear and the client would benefit from sustained support and accountability.
A six-month programme is more appropriate when the objective involves deeper behavioural, leadership or business change that requires more time for implementation, experimentation and progress review.
The duration is therefore designed to create both continuity and space for real-world application, rather than simply increasing the number of coaching sessions.
The number of coaching sessions depends on the level and duration of support selected:
Focused Coaching: 1 coaching session
Performance Coaching: 6 coaching sessions over approximately 3 months
Performance+ Coaching: 6 coaching sessions over approximately 3 months, with ASCEND™ diagnostic work included where appropriate
Transformation Coaching: 10 coaching sessions over approximately 6 months
Most individual coaching sessions are approximately 60 minutes, while Business Clarity Coaching is approximately 75 minutes.
Corporate and team coaching engagements are customised according to organisational needs, participant numbers, objectives and programme scope.
Yes. Coaching needs can evolve as greater clarity emerges or circumstances change during the engagement.
If a client begins with Performance Coaching and later identifies the need for broader diagnostic work, deeper implementation support or a longer transformation journey, PSC can discuss whether moving to Performance+ or Transformation Coaching would be appropriate.
Any change in programme scope, duration, included frameworks or investment will be discussed and agreed before the revised engagement begins. Where appropriate, fees already paid may be taken into account when determining the updated programme investment.
The aim is to ensure that the level of support continues to match the client’s actual needs rather than keeping them in a programme that is no longer the best fit.
Yes. Continued coaching can be discussed toward the end of the programme where the client believes further support would be valuable.
Yes. Corporate and team engagements are designed according to organisational objectives, number of participants, programme duration, coaching needs and the level of sponsor involvement required.
No. ETBSS™ is an experiential business simulation programme delivered through Executive Thinking Institute. It may be integrated into a customised ETI + PSC organisational engagement where appropriate.
No. PSC's coaching investment is based primarily on the scope, duration and depth of support required rather than a client's corporate title.
Start With the Level of Support You Need
Not sure if you should begin with a focused coaching session or other levels of coaching sessions? Reach out to us to arrange a discovery conversation.
A Division of Executive Thinking Asia Pte Ltd
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#06-28 Paya Lebar Square
Singapore 409051
*Coaching strictly by appointment, either virtually or at your preferred location.
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